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Off Labs | Growth, Design and Artist Lab



GROWTH · DESIGN · ARTIST LAB

Strategy Decoded
Brand Scaling

Off Labs runs performance marketing, brand strategy, web and e-commerce builds, and lead generation for local businesses, plus distribution and management for independent artists. One team. Every service. Priced clearly.

START A PROJECT ▸
SEE PRICING
LEADS AND LOCAL SEARCH
BRAND AND REVENUE GROWTH
TORONTO → EVERYWHERE

WHO WE BUILD FOR

INDUSTRIES WE WORK WITH

Local service businesses and lead heavy industries, alongside e-commerce, brand, and artist clients. The same fixed scope approach across all of them.

Construction and Contractors

Local leads via Google Ads, Local Service Ads, and Google Maps SEO.

Healthcare and Wellness

Patient and client acquisition for dental, clinics, physio, med spas, and gyms.

Real Estate

Listing campaigns, agent branding, and local search visibility.

Home Services and Trades

HVAC, plumbing, electrical, roofing, and renovation lead generation.

E-commerce and Retail

Paid social, email and SMS flows, and conversion focused storefronts.

Restaurants and Local Business

Local SEO, social content, and campaigns that drive foot traffic.

Professional Services

Law, finance, and consulting firms building authority and inbound leads.

Artists and Labels

Distribution, release strategy, and management for independent artists.

DON’T SEE YOUR INDUSTRY? WE SCOPE MOST LOCAL AND E-COMMERCE BUSINESSES. TELL US WHAT YOU DO ▸

WHAT WE DO

EVERY SERVICE, ONE TEAM

Six service lines. Mix and match individual services, or hand us the whole thing.

Lead Gen and Paid Ads

// FILL THE PIPELINE

  • Google and Local Service Ads $1,200/MO
    Search campaigns built for booked jobs, not clicks.
  • Meta and TikTok Ads $1,200/MO
    Scroll stopping creative plus full campaign management.
  • YouTube and Spotify Ads FROM $400/MO
    Video and audio campaigns for brands and artists alike.
  • Call Tracking and CRO $400/MO
    Know exactly which ad made the phone ring.

SEO and AI Search

// GET FOUND EVERYWHERE

  • Technical and Content SEO FROM $800/MO
    On page fixes, content, and links that compound monthly.
  • AI Search Optimization $800
    Show up when customers ask ChatGPT and Google AI. Specialist work, very few can do it.
  • Google Business Profile Mgmt FROM $800/MO
    Posts, photos, Q and A, and map pack ranking upkeep.
  • Review and Reputation Mgmt FROM $600/MO
    Automated review requests and response handling.

Brand and Strategy

// LOOK LIKE THE REAL DEAL

  • Brand Strategy and Positioning FROM $1,200
    Who you are, who it’s for, and why you win, on paper.
  • Brand Identity and Naming FROM $800
    Logo, type, color, and a guide your whole team can use.
  • Packaging and Print Design FROM $600
    Labels, boxes, menus, signage, ready for production.
  • Copywriting and Messaging FROM $400
    Website copy, ad hooks, and taglines that convert.

Web and E-commerce

// BUILT TO CONVERT

  • Website Design and Development FROM $1,000
    Custom, fast, mobile first sites designed around your offer.
  • Shopify Storefront $1,600
    Full store setup: theme, products, payments, and apps.
  • Landing Page (single) $600
    One conversion focused page for a campaign or offer.
  • Website Care Plan $200/MO
    Updates, backups, security, and small edits handled.

Social and Content

// STAY IN THE FEED

  • Social Media Management FROM $800/MO
    Calendar, posting, captions, and community replies.
  • Short Form Video Editing FROM $400/MO
    Reels and TikToks cut from your raw footage, batch delivered.
  • Email and SMS Marketing FROM $400/MO
    Flows and campaigns that turn lists into repeat revenue.
  • UGC and Influencer Campaigns $400/CAMPAIGN
    Creator sourcing, briefs, and content rights handled.
  • Photo and Video Shoot FROM $200
    Shoots for product, service, or lifestyle content.
  • AI Campaign Visuals FROM $200/SET
    On brand AI generated ad creative, delivered in sets.

Artist and Music

// FROM DEMO TO RELEASE

  • Music Distribution Setup $120
    Spotify, Apple Music, and every major DSP, set up right.
  • Artist Management and Strategy $800/MO
    Release calendar, brand direction, and career planning.
  • Release Rollout and Playlist Pitching FROM $600
    Full single or EP rollout with editorial and indie pitching.
  • Cover Art and Visual Identity $200
    Single art, canvas loops, and a consistent artist look.
  • Music Video Creative Direction FROM $600
    Concept, treatment, and shot planning for your video.
  • Merch Design $200
    Tees, hoodies, and drops, print ready files included.

AI AUTOMATION ADD-ON: LEAD CAPTURE CHATBOTS AND CRM AUTOMATION FROM $600 SETUP

RUN THE NUMBERS

WHY OFF LABS

What hiring separately actually costs versus handing it to one lab.

Monthly cost, full marketing stack

Typical agency retainer

$4,000+

Separate freelancers

$2,800+

Off Labs

FROM $800

Vendors you have to manage

Doing it separately

6+ VENDORS

Off Labs

1 TEAM

Time from call to kickoff

Big agency onboarding

4 TO 6 WEEKS

Off Labs

1 WEEK

GROWTH.CHART // WHAT COMPOUNDING LOOKS LIKE

Leads, rankings, and audience compound month over month when one team runs every channel together.

THE PIPELINE

HOW A PROJECT RUNS

The same four steps whether you’re launching a brand or a release.

STEP A

Discover

A free call to understand your goals, budget, and timeline.

STEP B

Strategy

A fixed scope and plan, mapped to your channel or release.

STEP C

Build

Design, campaigns, or release assets get produced.

STEP D

Grow

We launch, track results, and optimize on repeat.

NO MYSTERY QUOTES

PRICING, ON YOUR TERMS

Ongoing subscription for continuous growth, or a fixed one time price per project.


Social Starter

$800/MO

A consistent, on brand social presence for any local business or artist.

  • 12 posts per month plus stories
  • Captions, hashtags, and scheduling
  • Monthly content calendar
  • Basic engagement and replies

GET THIS PACKAGE

★ MOST POPULAR

Business Growth

$1,200/MO

For small business, contractors, trades, and home services that need booked jobs.

  • Google/Meta/Tik Tok Ads
  • Local SEO and Google Maps ranking
  • Call tracking and lead reporting
  • Month to month, no lock in

GET THIS PACKAGE

★ MOST POPULAR

Healthcare and Wellness

$1,600/MO

New patients and clients for dental, clinics, physio, med spas, and gyms.

  • Google Ads plus Meta Ads
  • Local SEO and review management
  • Monthly reporting and strategy call
  • Priority turnaround

GET THIS PACKAGE

E-commerce Growth

$1,200/MO

Paid social, email and SMS flows, and conversion optimization.

  • Meta and TikTok performance ads
  • Email and SMS automation
  • Landing page and CRO support
  • Weekly performance reporting

GET THIS PACKAGE

Artist and Label

$800/MO

Ongoing management and release support for active artists.

  • Artist management and strategy
  • Release planning and distribution
  • Social and content calendar
  • Monthly strategy call

GET THIS PACKAGE

Full-Service Custom

CUSTOM

For franchises, multi location brands, or labels managing multiple artists. Or build your own from any services above.

  • Any combination of services
  • No unused line items
  • Custom reporting and SLAs
  • Scoped on a quick call

GET A CUSTOM QUOTE

Website Launch

FROM $1,000

One page or multi page site, designed and built to convert.

START ▸

Shopify Store

$1,600

Full store setup: theme, products, payments, and core apps.

START ▸

Brand Starter Kit

FROM $800

Logo, brand guide, and a core visual asset set.

START ▸

Local SEO Setup

$600

Google Business Profile, citations, and on site technical fixes.

START ▸

Google Ads Launch

$400

Account build, keyword research, and campaign setup.

START ▸

Landing Page

$600

A single conversion focused page for a campaign or offer.

START ▸

Content and Photo Shoot

FROM $200

Shoots for product, service, or lifestyle content.

START ▸

Release Campaign

FROM $600

Single track rollout: art, distribution setup, and promo plan.

START ▸

AI Automation Setup

FROM $600

A lead capture chatbot or CRM automation, installed and tested.

START ▸

OUTPUT LOG

SELECTED WORK

Every visual on this site is drawn in code. Same energy goes into yours.

Business Lead Gen

ADS + MAPS

Healthcare Campaigns

PATIENT GROWTH

Web Design

BUILT TO CONVERT

$ $

E-commerce Creative

ADS + EMAIL + CRO

Brand and Packaging

IDENTITY SYSTEMS

Artist Release Visuals

COVERS + ROLLOUTS

THE LAB

ABOUT OFF LABS

One agency, every service you’d normally hire six vendors for.

Off Labs was built on a simple idea: local businesses, e-commerce brands, and artists all need the same things. Leads, a strong brand, and a team that actually answers. Most end up piecing that together from separate freelancers and agencies.

We run lead generation for contractors and healthcare practices, growth marketing for e-commerce, brand strategy, full web builds, and distribution plus management for independent artists, all from one senior, founder led team.

No long term contracts. No vanity metrics. Just a fixed scope, real deliverables, and pricing you can see up front.

Industries served0
Service lines0
Contract length requiredNONE
Response time1 BUSINESS DAY
Based inTORONTO, CA

Q AND A

FREQUENTLY ASKED

No. Subscriptions run month to month. One time projects are scoped and priced up front, with no surprise invoices.

Yes, that’s the point of Off Labs. Some clients only need brand marketing, some only need artist services, and some need both.

One time projects start at $120. Subscriptions start at $200 per month. Tell us your budget on the contact form and we’ll recommend the right fit.

Most projects kick off within a week of the discovery call, once scope and payment are confirmed.

Yes. Plenty of clients start with a one time project, like a website or release campaign, then move to a subscription once they want ongoing growth.

READY TO
PRESS START?

START A PROJECT ▸

INSERT COIN

LET’S START SOMETHING

Tell us what you’re building. A brand, a campaign, or a release. We’ll get back to you within one business day.







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